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"I want to start a business."These are some of my F-A-V-O-R-I-T-E words in the English language!
It brings me so much joy to help passionate entrepreneurs launch their businesses with branding that will attract their ideal customer while still encapsulating the essence of who they are as a business owner. If you are looking for a designer who is able to look at the big picture of what branding is all about and help you to appropriately position yourself, then you've landed at the right place. I'm a business builder, change-maker, graphic designer, and Jackie-of-all-Trades. I'd love to chat with you about how I can help take your dreams from the drawing board to the board room. Drop me a line or schedule a call to see how we can partner together! |
I Focus on Intuitive Branding.
What is "Intuitive Branding"?
Intuitive Branding is what I call the process that I go through to blend together what will attract your ideal clientele with what is authentic to your unique brand-voice.
The driving point behind it is: what do people FEEL when they interact with your brand?
Intuitive Branding is what I call the process that I go through to blend together what will attract your ideal clientele with what is authentic to your unique brand-voice.
The driving point behind it is: what do people FEEL when they interact with your brand?
About My Process...
Let me share my approach and outline the process.
To me - branding is more than just the logo and colors of your brand. Branding influences every interaction with your target audience. Every time they look at your brand - what do they see? Feel? Research shows that people personify brands; how do people view your brand or your company? How do you want them to see it?
A logo is an important piece of your branding, but I think of it like the face of a company or its signature. But it's not the only recognizable feature. A complete picture is woven together through intentional choices of typography, use of space, texture, color use and choices, and tone, words used in communication. The right branding will create almost a persona for your brand - is it fun, whimsical, nerdy, bookish, intellectual, off-color, amusing, or serious?
Working with me starts with a discovery call. I will ask you a lot of questions about your brand, what you want to communicate to your clients/customers, your company's mission, and about your ideal clients/customers.
Then I do deep dive research on your ideal client/customer, on your competitors, and begin to form an idea of how to position you to stand out within your field or industry.
Once I feel that I've got an understanding of your company and branding needs, I begin to design logos in black and white. I will present several concepts to you.
After you choose a logo to move forward with, I will finish the branding in connection with the logo you chose. All the while focusing on: what will your customers feel when they interact with the visual identity of your brand that I am creating?
After all of that is set, I craft a branding guide to help you make branding decisions moving forward such as social media, packaging, digital products, etc. (Although, I also am able to help you with those assets)
To me - branding is more than just the logo and colors of your brand. Branding influences every interaction with your target audience. Every time they look at your brand - what do they see? Feel? Research shows that people personify brands; how do people view your brand or your company? How do you want them to see it?
A logo is an important piece of your branding, but I think of it like the face of a company or its signature. But it's not the only recognizable feature. A complete picture is woven together through intentional choices of typography, use of space, texture, color use and choices, and tone, words used in communication. The right branding will create almost a persona for your brand - is it fun, whimsical, nerdy, bookish, intellectual, off-color, amusing, or serious?
Working with me starts with a discovery call. I will ask you a lot of questions about your brand, what you want to communicate to your clients/customers, your company's mission, and about your ideal clients/customers.
Then I do deep dive research on your ideal client/customer, on your competitors, and begin to form an idea of how to position you to stand out within your field or industry.
Once I feel that I've got an understanding of your company and branding needs, I begin to design logos in black and white. I will present several concepts to you.
After you choose a logo to move forward with, I will finish the branding in connection with the logo you chose. All the while focusing on: what will your customers feel when they interact with the visual identity of your brand that I am creating?
After all of that is set, I craft a branding guide to help you make branding decisions moving forward such as social media, packaging, digital products, etc. (Although, I also am able to help you with those assets)